Sportradar continues to add to its strong proposition by launching a new virtual NBA product. This new product is part of an existing partnership with the National Basketball Association. Essentially, Sportradar uses its historic data of games to generate 480,000 basketball simulations which amount to 3,000 virtual games a day.
New Basketball Product by Sportradar
The company has confirmed that it will feature 12 betting markets per contest. Players will also get to enjoy a great quality of the game presentation, with the company leveraging its full technology stack to create realistic motion pictures and simulations.
These are possible thanks to the fact that Sportradar uses hundreds of cameras to collect real-life game input and footage that has been translated to accommodate the new virtual races. Commenting on this, Sportradar released a statement in which it outlined the way the product works:
The fan experience is further enhanced by the high-quality game presentation, where hyper-realistic images have been generated through the latest motion capture technology using hundreds of cameras and sensors.
Sportradar is looking to move stronger on virtual sports as it seeks to build up a strong proposition in the betting sector. The company has already got experience in running similar contests with Virtual Baseball and Virtual Sports Bundesliga. The future will no doubt see Sportradar continue to build upon its virtual reality sports proposition.
The Popularity of Virtual Sports Growing
Sportradar managing director for gaming Frank Wenzig has confirmed that virtual sports are an important part of the global betting ecosystem. So far this year alone, more than 200 million tickets have been processed through Sportradar’s products. What this means is that virtual sports can be leveraged to successfully engage with fans. Wenzig had this to add:
Through the introduction of Virtual NBA, featuring the names and logos of NBA teams, Sportradar is providing operators with dynamic new basketball content to drive engagement with the sport and provide fans with access to NBA betting markets, even in the off season.
Sportradar managing director for gaming Frank Wenzig
Recently, the company partnered with the Turkish Basketball Federation. The company also launched an athlete well-being program designed to help people from sports maintain their mental health and avoid potentially harmful products, such as gambling.