M88 Mansion, the leading online gaming entertainment platform, announced Monday that it inked a new partnership with the Badminton World Federation (BWF).
BWF Joins Forces with M88 Mansion
Under the terms of the new partnership, M88 Mansion became an official betting partner of the BWF. The three-year partnership deal will cover different BWF Major Championships through 2024. The recent deal became possible thanks to Infront, the BFW’s commercial and broadcast partner that brokered the deal. Moreover, Outlast Sports and Entertainment, the sports marketing and media rights agency also assisted M88 Mansion for the deal with the Federation.
“We are very much delighted and thrilled to partner with BWF over the next three years.”
Carlos Lopez, creative director at M88 Manson
M88 Manson’s creative director, Carlos Lopez, said that the company is delighted to join forces with the BWF for this three-year deal. Moreover, he explained that the popularity of badminton across the globe has been continuously growing and so did the audience. According to Lopez, the new deal will help raise brand awareness in Asia. In conclusion, he pointed out that the new deal “will create compelling and sustainable value for both parties.”
The Deal Will Bring Exciting Experiences for Sports Fans
Owen Leed, BWF’s commercial and communications director, added that the Federation is excited to team up with the online betting platform M88 Mansion.
“We are excited to announce our partnership with online betting platform M88 Mansion as we look to strengthen the sport’s profile globally.”
Owen Leed, commercial and communications director at the Badminton World Federation
Salauddin SS, Outlast’s CEO, said that the new deal is only the start of M88 Mansion’s engagement with the sports fans. Moreover, he predicted that more exciting announcements will be revealed in the coming months in collaboration with the BWF.
“This is just the start of the evolution of the engagement of the sports fans by M88 Mansion.”
Salauddin SS, CEO at Outlast
Under the terms of the new deal, M88 Mansion will be an official betting partner for multiple tournaments. Those tournaments include TotalEnergies BWF Thomas and Uber Cup Finals 2022, the TotalEnergies BWF World Championships 2022 and TotalEnergies BWF Sudirman Cup Finals 2023. The collaboration will also see the sportsbook as an official betting partner for the TotalEnergies BWF World Championships 2023 and TotalEnergies BWF Thomas & Uber Cup Finals 2024 tournaments.