Loto-Québec Builds on 1X2 Network Partnership – Casino Reports

Loto-Québec continues to build on its already impressive set of online offerings at lotoquebec.com, as the Crown corporation launches Branded Megaways. This innovative slot concept comes from the corporation’s partner 1X2 Network, thus further cementing their exceptional partnership while also proving additional options for the Crown’s many gambling enthusiasts in Quebec.

The Crown agency and 1X2 Network inked their first collaboration back in 2020, and now the state-run lottery will adopt the first branded slot game from the developer. The concept behind the brand is an intriguing one, as it allows operators to leverage Big Time Gaming’s mechanic by introducing their own unique slot game.

The Concept Behind It

Branded Megaways allows operators to alter certain design features, while also adding their own brand logos and color palettes into the slot game. Thanks to this mechanic, the Crown corporation is able to translate its unique spirit and personality into the game, thus developing a title that will be instantly recognizable by its gambling players.

The effect is achieved by putting together customizable elements with standard Megaways features such as the logo, fonts, counters, symbols, and many more. According to the provider, many of their partners who have already launched Branded Megaways have managed to find new levels of player engagement and these concept titles transforming into the top-performing ones.

Rory Kimber, Account Management & Marketing Director at 1X2 Network commented that the slot concept is a one-of-a-kind product. In his words, the provider is delighted to see that its product is warmly-welcomed by players, and Quebec gamblers can enjoy the thrilling experience too via the Crown corporation’s lotoquebec.com. He added that the provider is happy to launch its first branded slot with the Crown.

Stéphane Martel, Head of products and innovation at Loto-Québec said that be collaborating with the developer and utilizing its Branded Megaways concept the corporation is able to launch a unique slot product for its players. And according to the official, the new slot offering is a tremendous addition to the Crown’s already rich portfolio of online content.

Previous Concepts

Last year, the state-run agency introduced MÉGA 360, which is an innovative lottery concept, consisting of three stages. If players pass to the last round, they are then invited to spin a giant wheel at the Crown’s headquarters, hence determining the winner’s prize. Tickets for the game start at CA$5 and the grand prize is worth the staggering CA$500,000.

Update on Land-Based Properties

Most currently, the Crown corporation announced that at the end of this month, it will be able to renew work at its previously closed down casino properties across Quebec. Starting from February 28, 2022, Casino Montreal, Casino Charlevoix and Casino Lac-Leamy, as well as the Trois-Rivières and Quebec City gaming rooms will begin work, with Casino de Mont-Tremblant opening a few days later on Thursday, March 3, 2022.

Source: “Canada – 1X2 Network expands partnership with Loto-Québec”, G3NewsWire, February 16, 2022