Official data, technology and broadcast partner at the nexus of sports, betting and media Genius Sports announced its first tracking and video augmentation partnership in the Latin American region via Liga MX Club Necaxa.
‘Enabling a New Level of Analysis’
The ground-breaking agreement with the soccer club from Liga MX will provide Necaxa with cutting-edge tracking, analysis and video augmentation tools provided by Genius Sports to enable a detailed deep dive into the club’s on-field play-by-play action, utilizing hundreds of soccer-specific metrics and post-match panoramic and tactical videos.
“Necaxa is quickly positioning itself as one of the most innovative and dynamic clubs in LATAM sports. We’re thrilled to be providing them with our world-class tracking and video augmentation tools, setting a new bar for Liga MX fan experiences and enabling a new level of analysis before, during and after every home game.”
Fernando Martinez, Head of LATAM Commercial, Genius Sports
The agreement with Necaxa will see the Liga MX’s franchise gain access to data-driven player analytics via Genius Sports’ Second Spectrum technology and enhance its performance while also providing its soccer fans with immersive live experiences.
Commenting on the agreement, Club Necaxa co-owner and co-managing partner Sam Porter outlined the club was proud to partner with Genius Sports, convinced that the partnership “will greatly improve the product and experience” the club provides to its fans on and off the pitch “in exciting new ways.”
“The Second Spectrum technology will also provide us with a greater ability to analyze our players’ health and performance, which is of the utmost importance to our Club.”
Sam Porter, Co-Owner and Co-Managing Partner, Club Necaxa
Among key performance metrics collected by Genius Sports’ artificial intelligence (AI) and machine-learning powered cameras at Estadio Victoria will be player speeds, expected goal conversion rate, shot velocity and others. Second Spectrum is also used by the English Premier League, Danish League, MLS, NBA and NCAA.
Powering Immersive Fan Experiences
Club Necaxa and Genius Sports will also collaborate to create augmented live video feeds and provide Liga MX fans with data-driven visualizations and animations for a more immersive fan experience across both linear and digital channels.
Genius Sports and the governing body of premier Mexican soccer teamed in November 2020 when Liga MX selected the data technology and content company as its Official Data, Streaming and Integrity Partner.
The agreement authorized Genius Sports to exclusively collect and distribute to licensed sportsbooks live data from the four competitions under Liga MX’s governance, the men’s Liga MX and Liga de Expansion, the domestic cup competition Copa MX, and the women’s soccer division Liga BBVA Femenil.