Kwiff announced that it plans to boost its advertising program via a new partnership with BannerNow.
BannerNow and kwiff Ink a New Partnership
The super-charged sports betting service, kwiff, announced on Monday that it joined forces with the creative display experts, BannerNow. Under the terms of the collaboration, kwiff plans to launch its advanced advertising program. By joining forces with BannerNow, the company will be able to offer personalized content for its users. Moreover, the company will leverage BannerNow’s powerful tools that help create unique ads.
Kwiff is also going to benefit by using BannerNow’s Decision tree module. The innovative module helps when it comes to targeting audiences for promotions, allowing the right audience to be reached depending on localization and past behaviors. Moreover, kwiff plans to leverage its data proficiency and combine it with BannerNow’s display experience. Ultimately, the company is after taking player engagement to new levels. At the same time, kwiff explained that it plans to use its “valuable on-site advertising space to communicate the company’s exemplary safer gambling position.”
kwiff Remains Focused on Growth
The latest deal marks another strategic move for kwiff on its way to further growth. The company recently implemented Sportradar’s proprietary programmatic advertising solution dubbed ad:s. With this move, kwiff planned to accelerate its growth and reach.
“New iterations will be rolled out as the relationship develops which will help us to continue to create an unrivaled player experience.”
Charles Lee, CEO at kwiff
Charles Lee, kwiff’s CEO, acknowledged that the partnership with BannerNow enables the company to serve its consumers “with the most engaging content at the ideal time.” Additionally, he explained that the collaboration allows kwiff to balance commercial incentives and player protection for users who may need it. In conclusion, Lee outlined that the partnership will help kwiff continue creating unmatched player experiences.
“Our solution empowers clients to deliver highly personalized content which has significant impact on increasing engagement and retention results.”
Kate Casian, CMO at BannerNow
BannerNow’s CMO, Kate Casian, added that its solution is a powerful tool that helps its partners deliver personalized content. She acknowledged that the content has a significant impact, boosting player retention and engagement results. In conclusion, Casian said that the company is looking forward to seeing the collaboration’s success for the two companies.