Since 2006, FSG Digital, the interactive arm of Fifth Street Gaming, a hospitality and casino management firm operating out of sunny Las Vegas, has been focused on the Latin American market. Fast forward to 2022 and the company is doubling down on this commitment through the launch of Jefebet.com.
“Boss Bet” as the website roughly translates is fully focused on the production of media content for sports, gambling, and entertainment purposes in Spanish exclusively. Its purpose is to cater to the millions of what the company refers to as Latino customers and consumers of such products in the United States.
By the estimates of FSG Digital CEO Seth Schorr, this is no fewer than 63 million people who identify themselves as belonging to this ethnicity in the United States. Some 12 million people in the country already speak Spanish as a first language. Commenting on the company’s plans, Schorr said:
“We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously underserved, audience. Our intent is to engage and entertain users through proprietary content personalized for the Latino community.”
FSG Digital CEO Seth Schorr
The Jefebet.com offer will focus exclusively on supporting various iGaming and interactive sports gambling operations through the use of special content campaigns targeting the desired audience directly.
More Spanish-Language Content Forthcoming
There are numerous initiatives that Fifth Street Gaming is planning to bring through its digital and content arms. FSG Digital will seek to add podcasts, videos, and other products that are produced entirely in Spanish. There will be more partnerships and collaborations that will lead to the establishment of new technology that will elevate the experience, the statement said.
FSG Digital already has the necessary content powerhouse to realize these projects with teams based in Mexico, Chile, and Argentina. There is a lot that is going to change in the makeup of sports betting and gambling in the United States over the coming years.