Betway has officially become the premium partner of five soccer clubs in the Chilean First Division. 1190 Sports brokered the deal, and it includes the following teams: Deportivo Ñublense, Everton, Union La Calera, Audax Italiano, and Coquimbo Unido.
The Deal Marks Betway’s Debut in Chile
While commenting on the development, the CEO of Betway, Anthony Werkman, stated that breaking grounds on the Chilean market represents a proud moment for the company as it recently announced a new sponsorship deal that branded Betway as the development partner of the Ghana Women’s Premier League.
Werkman also added that the deal allows Betway to showcase its products and that the company is looking forward to working closely with the five clubs that it partnered with.
The CEO and co-founder of 1190 Sports, Hernan Donnari, welcomed Betway on the Chilean market and stated that the company is excited about Betway’s trust and support. He also said that these types of partnerships reaffirm the fact that many brands want to see soccer in Chile grow.
The Agreement Will Last Two Years and Betway Will Have Certain Benefits
Initially, the agreement between Betway and the five Chilean soccer clubs will last two years, and as a way to increase awareness for the company, Betway signage will be visible on the home and away soccer kits, backdrops for media interviews and press conferences, as well as perimeter boards close to the clubs’ home stadiums and training facilities.
To boost the fan experience, Betway will work with each of the five clubs to provide exclusive content on the clubs’ social media platforms and websites. At the start of 2022, Betway broke ground in French soccer as it partnered with Toulouse FC. However, the company has been reprimanded in Sweden by Spelinspektionen for failing to meet license obligations. According to the Swedish regulator, Betway has unstable finances, and that puts its operations at risk.
Spelinspektionen claims that the negative equity of Betway can be grounds for compulsory liquidation, but the regulator and the country do not have the authority for such a move because Betway is based in Malta, and Sweden’s rules on this matter do not apply to the operator.
Sweden’s “relationship” with Betway is a bit rocky as the operator has been under scrutiny there. In December 2021, Spelinspektionen issued an $11,000 fine after Betway breached rules concerning player bonuses. The promotion was a 200% match deposit bonus that was supposed to be available to customers of a minor brand owned by Betway, but instead, it was made available for all Betway brands.