MGM Resorts International has made its debut in Ontario’s new and regulated sports betting market, thus making its product available for the first time in an international market. On Monday, April 4, 2022, the company has launched its leading mobile sportsbook app BetMGM into the province’s new regime, and it is now available for playing to local bettors.
The day of the launch is not random as it was the first day of the Ontario gambling expansion, in which approved operators will be able to offer their iCasino and sports betting products online. The market is overseen and managed by the Alcohol and Gaming Commission, and as of Monday, the regulator has given the go-ahead to more than 25 gaming brands.
Live in the Province
With BetMGM now live in Ontario, local bettors will have access to numerous world-class sports wagering verticals. CEO of the company, Adam Greenblatt, commented that the launch in the province is a significant milestone for the sportsbook and that he is optimistic that locals will certainly enjoy the company’s unique, interactive, and first-class gaming experience.
As the app is now live Ontarians can try out the online sportsbook firsthand. It comes with a user-friendly interface, and customizable pre-game, live in-play, futures, and parlay betting opportunities. These types of bets can be placed on numerous sports including football, MMA, boxing, Formula 1, NASCAR, basketball, hockey, baseball, and many more options, which be utilized by players.
In addition to its sports betting catalog, the company has also launched its BetMGM Casino app which also impresses with a great variety of offerings such as slot tournaments, progressive jackpots, blackjack, and roulette. There are a total of 91 live table games, as well as over 122 regular online table games. There is also a tab for current most played names “Trending Now”.
In order to boost its marketing campaign in the province, the betting company has also signed some valuable partnerships with well-known faces from the country. This includes Hockey Hall of Fame member Wayne Gretzky and Edmonton Oilers captain Connor McDavid. As both are set to feature in upcoming promotional materials. On top of that, the sportsbook has inked a collaboration with Academy Award-winning actor Jamie Foxx.
Access to One More Jurisdiction
A few months ago, BetMGM has also debuted its online sportsbook app in New York’s recently regulated online sports betting market. The company’s app went live on January 17, 2022, and became the fifth mobile sports bet operator in the Empire State. Other brands that have also joined the market include FanDuel, DraftKings, Caesars Entertainment, PointsBet, and more.
Besides New York State, BetMGM will also have to compete with PointsBet in Ontario as well. Previously, the latter announced that it has also been registered under the AGCO to join the province as a regulated operator. And in order to prepare for the launch, the company inked a collaboration with the Ottawa Redblacks. Now, the sportsbook’s logo is displayed on the team’s kits for the duration of the season.
Source: “BetMGM Launches Online Sports Betting and iGaming in Ontario”, Cision, April 4, 2022