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Bet365 Chooses Sportal365 for its CMS Needs in Major Milestone Deal

Sportal365, the pioneer sports content management system (CMS) in the industry, and leading sportsbooks bet365 have partnered for an important agreement. According to the terms of the deal, Sportal365 will fuel the sportsbook’s CMS, thus boosting its customer engagement numbers and delivering next-level content.

Sportal365 Will Cover all bet365’s Jurisdictions

The partnership comes after Sportal signed a series of other valuable agreements with various digital media companies focused on sports and top sportsbooks in the industry. Sportal’s chief executive officer and founder Stilian Shishkov praised the deal and labeled it as a ‘major milestone’ in the history of the company.

Sportal’s CMS will cover all of bet365’s active jurisdictions, including the UK, Ireland, Germany, Bulgaria, Austria, Spain, Romania, the Czech Republic, Greece, Norway, and others. At the same time, the integration of Sportal’s CMS will drive higher customer engagement numbers while enriching the sportsbook’s editorials.

Shishkov also expressed his confidence that Sportal will provide bet365 with a next-level product while lauding the sportsbook’s global success proven by its database of millions of fans.

Sportal365 is Sportal Media Group’s CMS platform. The group is a Bulgarian-based sports publisher that is primarily controlled by Ringer Group, a conglomerate in Switzerland that owns a large stake in the company.

Bet365 Eager to Take Its Content One Step Further

bet365 is expected to effectively leverage the services provided by Sportal365. Among them, premium content for sports editorials is fueled by top providers including Spotlight Sports Group. The group started supplying high-quality sports betting content to Sportal according to an agreement signed at the beginning of 2021.

bet365 will harness Sportal’s powerful know-how and tech innovation to deliver its audience with premium content and a more engaging experience online. The sportsbook already included a series of free-to-play products to its offerings last December, while also launching a new mixed martial arts-focused channel on YouTube. The new CMS integration will help it integrate ads and new betting odds in its sports editorials in a seamless manner.

This will be done with the help of Sportal’s powerful contextual inclusion solutions. Plus, the new agreement will also help bet365 get better control over its IT costs, as the company would only be paying flat monthly license fees to use Sportal’s CMS. Efbet, Bwin,,, and live score are just a few of the top clients and leading beneficiaries of Sportal365’s solutions that will now also be a part of bet365. Sportal’s platform was created by a team of people with more than 12 years of experience working in the field of sports publishing.

The new partnership with bet365 will help the sportsbook enjoy enhanced flexibility and better connectivity solutions on all types of devices. As part of its continuous expansion plans, bet365 also launched in Argentina with a double license for players across Argentina and Buenos Aires in mid-February. At the beginning of March, the company decided to leave Russia while condemning the war in Ukraine.