Bet365 and the UFC Expand Partnership with a New Channel

Bet365 and the UFC Expand Partnership with a New Channel

The British online gambling company Bet365 continues to strengthen its ties with the Ultimate Fighting Championship by introducing a new UFC-focused YouTube channel.

Bet365 Launches One on One with Laura Sanko

Bet365’s new channel is called One on One and will be exclusively dedicated to mixed martial arts coverage. The content will be hosted by the prominent UFC commentator and analyst Laura Sanko. As a former fighter, Sanko will use her knowledge of the field to provide valuable information, share insights and analyze games. One on One will also see her welcome some of the most popular names in mixed martial arts as guests.

By watching One on One, viewers will be able to learn more about the sport, see highlights from the most recent events and listen to analysis and breakdowns of some of the most exciting UFC clashes.

Through this channel, Bet365 will connect with fans of competitive fighting and will provide them with a constant stream of MMA content. Furthermore, fans will be able to find news of the latest developments in the UFC by following Bet365 on their social media of choice.

Bet365 shared that it is glad to continue working together with the UFC. The operator is excited that the pandemic is letting down and it the UFC will soon return with exciting live events.

“We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis.”

Bet365 spokesperson

The Operator Is Glad to Work With the UFC

Bet365 joined the UFC as its official betting partner for the United Kingdom and Ireland in 2021. The launch of One on One is the next step in the development of the relations between the two parties. 

Entering year two of its relationship with the gambling operator, the UFC will double down on its efforts to promote bet365’s brand. The MMA championship will propagate its partner’s offerings across its digital network and will include its branding in various series and activations.

Nick Smith, the vice president of global partnerships at the UFC, commented that the launch of One on One attests to Bet365’s commitment to the sport.

“After such a successful 2021 with Bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year.”

UFC global partnerships VP Nick Smith

Smith is thrilled to continue working with the operator and hopes that this is the beginning of what’s going to be a very long relationship.