The Milwaukee Brewers announced a new multi-year sponsorship deal with one of the largest Midwest entertainment destinations, the Potawatomi Hotel and Casino.
MLB’s Brewers, Potawatomi Casino Ink New Partnership
Revealed last week, the new partnership builds upon an existing collaboration between the Major League Baseball (MLB) franchise and the casino. In fact, the two have been partners for more than two decades but have now decided to further expand their collaboration.
The terms of the new deal will see a Potawatomi branded entrance at the right field side of American Family Field, the Brewers’ home baseball stadium. Moreover, under the collaboration, the casino was named as the exclusive casino partner of the Brewers. As a part of the deal, Potawatomi agreed to join the 2022 Brewers Community Foundation Leadership Council, a group that is behind charity drives and donations that are completed throughout the season.
Additionally, the casino will benefit from offering its guests unique experiences while at the same time developing new opportunities for the team members, the tribe and the local community. According to the recent announcement, the deal will see additional incentives which will be disclosed later this season.
The Deal Brings Excitement for the Duo
Dominic Ortiz, the CEO and general manager at the Potawatomi Hotel and Casino, shared his excitement by saying that the partnership was a key priority for the venue. Moreover, he explained that the Potawatomi and the Brewers have been strategic partners for many years. In conclusion, Ortiz predicted that the duo will remain “key drivers in our city’s entertainment and tourism landscape for decades to come.”
“Renewing our partnership with a championship-caliber team like the Milwaukee Brewers has been a top priority and will once again serve as a key component in our brand identity.”
Dominic Ortiz, CEO and general manager at the Potawatomi Hotel and Casino
Rick Schlesinger, Brewers’ business operations president, added that the team appreciates the deal with the casino. Moreover, he acknowledged that the Potawatomi Hotel and Casino has been dedicated to helping the sports fans receive the best experience at American Family Field.
“We greatly appreciate the partnership with Potawatomi Hotel and Casino and their dedication to helping provide the best fan experience at American Family Field.”
Rick Schlesinger, president of business operations of the Milwaukee Brewers
Schlesinger also said that the duo’s collaboration dates back to more than two decades and it has proven to be a win-win. In conclusion, he outlined that the Brewers are looking forward “to the increased dedication and collaboration.”