Playmaker Capital, a community-oriented sports media company, has finished the acquisition of The Sports Drop.
The Sports Drop Joined the Playmaker Family
The Sports Drop is a highly successful sports and entertainment content provider that has a whopping average of over 30 million views a month. This is backed by 200 million ad impressions each month.
Those numbers will contribute to Playmaker’s growth as it would allow it to reach more fans across North America. The company expects to get three million monthly local users following the acquisition of The Sports Drop. Playmaker’s long-term goal is to capitalize on the opportunities in the US market and appeal to more sports fans across the country.
Playmaker and The Sports Drop didn’t publically disclose the financial terms of their deal.
As per the agreement, Playmaker will put Mike Bellom, The Sports Drop’s founder, in the position of head of paid media. Bellom spoke about the acquisition, saying that he believes the deal will boost the quality of The Sports Drop’s content. Ha said that the deal will allow the site to put more resources into the creation and distribution of premium content, tailored to the needs and preferences of The Sports Drop’s users.
Speaking about his new position, Bellom said that he is excited to join Playmaker’s talented team. He added that he hopes to successfully promote the brand and grow its network of digital properties.
Jordan Gnat, the chief executive officer of Playmaker, said that he is glad to acquire The Sports Drop as its vision corresponds to the former company’s growth strategy. He explained that Playmaker seeks to acquire brands that can contribute meaningfully, provide new business opportunities and bring talented new members to the Playmaker family.
Gnat lauded The Sports Drop for its significant presence in the United States:
The Sports Drop’s following of highly engaged and attentive sports fans will complement our existing brands that have a US presence including Yardbarker Media, Bolavip US, and Daily Faceoff.
Playmaker Remains Focused on M&A Deals
M&A deals have been the core strategy for expanding Playmaker’s business. The company opened the year with the acquisitions of the leading Spanish-language sports video platform Cracks and the Brazilian sports editorial consultant Futmarketing. The aforementioned agreements show that Playmaker is bullish on expanding across the Americas, which is further attested by the latest deal.
A month ago, Playmaker announced that it will advertise its brands at the Formula 1 Heineken Grand Prix de São Paulo in November 2022.