OLG and NFL Ink Historic Collaboration

The Ontario Lottery and Gaming Corporation has started this week with some tremendous news for its football fans. Days before the Super Bowl, the Crown agency announced a brand-new partnership with NFL, thus making its PROLINE brand the first official NFL sportsbook and retail lottery partner in Ontario, as well as the first sportsbook partner for the league in Canada.

The OLG is a state-run agency that oversees land-based gaming facilities, sales of province-wide lottery games, online gaming, and the delivery of bingo and other electronic gaming products. Its PROLINE and PROLINE+ brands use 100% of its proceeds to reinvest in the province of Ontario and the quality of life of locals.

Five-Year Agreement

Dave Pridmore, OLG’s Chief Digital and Strategy Officer shared that the Crown corporation is more than excited to announce its partnership with the NFL. PROLINE becomes the only platform where Ontarians place legal, single event wagers and more betting options on the Super Bowl at both retail locations and online on PROLIFE+. In his words, this partnership will further elevate  sports betting experience for gamblers.

The agreement between the two sides is a five-year deal during which Ontario sports fans will have plenty of variety when it comes to placing bets on their preferred sporting events. The partnership is set to include engaging football content delivered across OLG.ca and NFL digital platforms. One-of-a-kind PROLINE & NFL events and promotions for in-person and digital wagering.

Days before Super Bowl LVI, PROLINE has come up with new fun and exciting novelty bets for its sports bettors. Some of the examples of such options are who will score the longest touchdown, which team will use the first coach’s challenge, as well as who will be named the MVP for the final, and who will win the pre-match coin toss.

In addition to that, to prepare for the major event, the OLG is also starting a new weekly online sports video series named “Game Plan”. The first episode premiers on February 9, 2022, and it is set to feature 4x Super Bowl champion and NFL icon Joe Montana as a special guest. This show will provide all news on the upcoming final and allow fans to learn more insight into it.

The New PROLINE

Speaking of OLG’s PROLINE brand, last week, the Crown corporation launched a new and improved version of it at around 10,000 retail locations in Ontario. With this new offering, players will be able to place single-game wagers, as well as access to new leagues and different sports from all around the world. It also comes with new dynamic and competitive odds, system bets, novelty bets, and same-day payout up to CA$1000.

However, just days after the launch of the revamped PROLINE brand, some Ontarians have expressed their frustration with the platform. One user complained that he noticed a payout difference for the game between Maple Leafs to win straight up over the Carolina Hurricanes in retail and online. Other complaints include issues with the printing of game lists, and the platform becoming too confusing.

Source: “PROLINE by OLG Becomes the First Official NFL Sportsbook Partner in Canada”, Cision, February 7, 2022

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