Hard Rock International has struck a multi-year partnership with South Florida Motorsports and will become a founding partner for the Miami Grand Prix. As a result, the Formula 1 Crypto.com Miami Grand Prix event will proceed as expected from May 6 through May 8 at the Hard Rock Stadium.
Hard Rock Strengthens Ties with F1 and Fans
Crypto.com stepped in as a sponsoring partner last week, securing the naming rights for the event. Hard Rock, though, owns the naming rights for the stadium where the race is taking place and is home to the Miami Dolphins NFL team, the Miami Open, and the University of Miami’s sports teams.
Commenting on this partnership, Hard Rock International chairman Jim Allen welcomed the opportunity to be teaming up with Formula 1 once again:
“With venues in 70 countries around the world, we welcome the spotlight right here in South Florida where our flagship Guitar Hotel is located.”
Hard Rock International chairman Jim Allen
Being a founding partner of the event will allow Hard Rock to reach out to sports and Formula 1 fans in new and exciting ways. As a result, fans will have access to the Miami International Autodrome and the Seminole Hard Rock Hotel & Casino Hollywood, and benefit from the full range of experiences available to visitors.
Time to Boost Brand Awareness
Hard Rock will use the occasion of the race to increase its own brand awareness and push various campaigns through digital channels, circumference signage, and TV screen displays. Hard Rock Stadium CRO and SVP Jeremy Walls was equally excited to welcome the new partner:
“We are excited to have Hard Rock’s global iconic brand as a founding partner of the Formula 1 Crypto.com Miami Grand Prix.”
Hard Rock Stadium CRO and SVP Jeremy Walls
Walls has no doubt that the upcoming race would be a worthwhile experience for everyone involved. This marks the latest opportunity for Crypto.com as well. The digital asset exchange platform signed its own partnership with the Formula 1 last week, although financial details about the deal were not immediately disclosed.
The partnership is signed for a period of nine years and the Miami Grand Prix is set to be part of the F1 circuit for at least the next ten years.